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Your potential clients are busy! Piles of samples cross their
desks each day. They may spend only a few seconds glancing at each sample
while making their way through the " slush " pile( an industry term
for unsolicited submissions). Make yourself stand out in simple ,effective
ways:
Tie your query letter with your sample,
When sending an initial mailing to a potential client, include a query
letter of introduction with your sample, Type it on a great-looking
letterhead of your own design, Make your sample tie in with your query letter
by repeating a design element from your sample onto your letterhead, List
some of your past clients within your letter.
Send Artful Invoices
After you complete assignments, a well-designed invoice (with one of your
illustrations or designs strategically placed on it, of course) will make you
look professional and help art directors remember you ( and hopefully, think
of you for another assignment)
Follow up with seasonal promotions
Holiday promotions build relationships while reminding past and potential
clients of your services, So get out your calendar now and plan some special
promos for one of this year's holidays.
Stand out with holiday promos
Holiday and seasonal promotions are a surefire way to build relationships
and name recognition.
Matters
of Interest
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